Choose a company that you know well Essay Example | Topics and Well Written Essays - 750 words

Choose a company that you know well - Essay Example This project will try to look at the foundation, the mission and vision of the company and its history in the last five years (Shibaloy, 2011). The mission statement follows its philosophy that states: devoting the talent and technology to produce superior products and services that continue and contribute to better the global society. The vision is to â€Å"inspire the world and create the future† (Shibaloy, 2011). According to the founder, its name Samsung was used to denote a big, power and a numerous entity. True to its name, Samsung are legends in their won field having grown from a small company dealing with groceries, securities and to a multinational company owning all sorts of investment in the world ranging from electronic to health and insurance companies. The last decade has been a crucial moment for Samsung. They have extended their roots in technology deep down the spine of their competitors such as Nokia and Apple Company overtaking them through their massive innovations. This has, however, come not without a fair share of challenges. In 2000, a computer programming laboratory established in Warsaw, Poland was the start of its journey. The work began with set top boxes technology before advancing to digital TV and smartphones. According to statistics, Warsaw base is Samsung engine in terms of Research and Development Center. It has lead to the magnificent innovations which have seen it rise to a global company commanding a big market share in the electronic industry (Shibaloy, 2011). The company expanded its market by becoming the sole supplier of Rolls-Royce Trent combustor module used in Airbus A380. Samsung Company was also part of the engineering work of Boeing’s 787 Dream liner which derived some profits to the company. In the year 2010, Samsung publicly announced a ten-year growth strategy that was focused around five major businesses. Among the

POEMS Essay Example | Topics and Well Written Essays - 500 words

POEMS - Essay Example The poem illustrates the theme of productivity among the American citizens in the totality of its stanzas. In at least each line of the poem, it (the poem) mentions and describes individuals engaged in an activity geared towards productivity. The productivity here is economic and it encompasses all Americans as illustrated in the first line of the first stanza as: â€Å"I hear America singing, the varied carols I hear† (Wallenfeldt, 2012, 26). This first line indicates that the carols in the poem are not from one source, but many sources with a common goal: productivity. The poem â€Å"I hear America Singing† has deployed a huge use of repetition to add more weight and emphasis on the theme. The clause â€Å"makes ready for work, or leaves off work,† in the 4th line brings out the repeated word â€Å"work†. The word â€Å"work† in this line informs that productivity here is achieved only through physical involvement in jobs (Wallenfeldt, 2012, 26). Moreover, the â€Å"singing† has been repeated to put emphasis on how Americans enjoy any practice of productivity they are involved in. Exploration of the reader’s emotions is the most critical part of a poem and what better way to do it by employment of imagery? In the poem â€Å"I hear America Singing† imagery has been employed to reach the needed emotional attachment between the reader and the poem. The line â€Å"The shoemaker singing as he sits on his bench, the hatter singing as he stands,† brings an image to the reader’s mind making them understand the flow and the meaning of the poem (Oliver, 2006, 97). â€Å"I hear America Singing† is a poem showcases great flow of ideas coupled with a fine language use which describes its rhythmic details. Each line in the poem conveys similar information, but only with great emphasis for instance â€Å"The delicious singing of the mother, or of the young wife at work†, each line has an ideological connection with the previous

Gene Silencing Essay Example | Topics and Well Written Essays - 1500 words

Gene Silencing - Essay Example In this research, review of literature pertaining to gene silencing and development of cancer was conducted. The articles were retrieved from PUBMED using suitable terms. Qualitative analysis of the results proved that gene silencing plays a significant role on the development of various cancers. It can thus be concluded that gene silencing through alteration of certain components of tumor suppression genes is one of the means of development of cancers and further research in this aspect may provide information for early detection and novel management of cancers. The soaring rates of cancer has made experts extend their research to ascertain various changes in DNA of certain genes. This is with an intention to know the various mechanisms of evolution of each type of tumor. Understanding of the development of tumor helps in the radical detection of cancer. Recent reports have suggested the importance of both genetic and epigenetic events in the evolution of cancer1. Extensive research has led to the discovery of gene silencing and its role in cancer progression. Various screening methods for cancer with respect to genetic alterations, which are available as of now are not universal tumor markers and thus early detection becomes difficult2. Research has shown that certain alterations like hypermethylation of certain parts of the gene the gene promoters, cause silencing of tumor suppression and this mechanism can be used for universal screening . Currently, further research is in progress to use gene silencing as a molecular marker for early de tection of cancer. Gene silencing is one of the mechanisms of gene regulation during which the expression of gene is either interrupted or suppressed at transcriptional or translational levels. For the past 30 years, researchers have been working on manual methods of gene silencing as a mode of treatment for some diseases. Current research has identified the role of gene silencing in the development of certain

Preference Share and Convertible Note Essay Example for Free

Preference Share and Convertible Note Essay The issue to be considered here is if the legal form of a preference share or a convertible note is paramount or more important than all other things? I do believe this statement is not appropriate and the substance of a preference share or a convertible note is more important than the legal form. Body From the perspective of users, the disclosure in financial statements is the most vital approach to provide information about the financial position, performance and changes in financial position of the reporting entity. As the equity and the liability always lead to different effects to the reporting entity, so the disclosure of the equity and the liability could lead to users’ different decisions. Therefore, when classifying the equity and the liability, the reporting entity should adhere to the principle of substance over form in AASB Framework para. 35. Based on the above statement, some analysis of this case are as follow: 1. As shown in AASB 132 para. AG25, preference shares, which are redeemable on a specific date or at the option of the holder, should be classified as liabilities rather than equity, and the reason is that the issuer has an obligation to transfer assets to the holder of the preference shares; however, preference shares, which are redeemable at the option of the issuer, should be classified as equity rather than liabilities, since there has no obligations for the issuer to transfer assets to the shareholder. AASB 132 para. AG25 and AG26 also outline that, the classification for non- redeemable preference shares is based on the substance of the arrangement or the rights attach to the shares, rather than the legal form. 2. As shown in Framework, the convertible notes would be classified as equity if conversion to equity is the probable outcome, while the convertible notes would be classified as liabilities if redemption at maturity is the probable outcome. Or as shown in AASB 132 para. 29, convertible notes should be classified separately based on two components: liabilities, since convertible notes are contractual arrangements to deliver cash or another financial asset; and equity, since convertible notes are call options granting the holder the right, for a specified period of time, to convert it into a fixed number of ordinary shares of the entity. In addition, AASB 132 para. AG32 illustrate  that n conversion of a convertible instrument at maturity, the entity derecognizes the liability component and recognizes it as equity, and the original equity component remains as equity. Conclusion Base on the above analysis, I do believe that this statement in this is not appropriate. Since when classified a preference share or a convertible note, according to AASB Framework and AASB standards, the substance over form.

West vs.World :: essays research papers fc

West vs. World â€Å"Every age , every culture, every custom and tradition has its own character, its own weakness and its own strength, its beauties and cruelties; it accepts certain sufferings as matters of course, puts up patiently with certain evils. Human life is reduced to real suffering, to hell, only when two ages, two cultures and religions overlap.† (Hermann Hesse.) It is difficult for any culture in the world to avoid the blending of cultures. In Marshal Sahlins essay, â€Å"Two or Three Things I Know about Culture†, he proved that almost all cultures are derived from another. Many countries do not agree with this theory because they believe that other customs, traditions are wrong and immoral. One the most criticize cultures in the world is Western Society. Although it is very well-known and widely practiced, it is still considered a deceiving, greedy and unethical the â€Å"Western way† is highly despised among different cultures. In Martha Nussbaum article,  "Judging Other Cultures: The Case of Genital Mutilation† she also mentions the loathing of Western society. Some may say that the Western capitalist state wants to be the superhero of the world. This society believes their way of living can improve any society that is suffering. However, the Western idea of suffering may not make sense to another culture. In fact, a culture with a different perception may even view the Western idea of success and happiness as suffering. This is a controversial topic that has been haunting cultures all over the world for a quite a long time. â€Å"†¦ethnocentric, a demonizing of another culture when we have many reasons to find fault in our own.† (Nessbaum, page 2) In â€Å"Judging Other Cultures: The Case of Genital Mutilation† Martha Nessbaum focuses on the practice of female genital mutilation and its controversy. Middle Eastern countries and Africa is where this procedure is illegal but commonly practiced. If one decides that she does not want to go on with the tradition she will be frowned upon among her society. Since FGM was proven that it can negatively affect a woman health more people have protested and been working hard to ban it. The Westerners are the main group involved in abolishing the practice. Then again, some are arguing that Westerners are contradicting themselves once again. â€Å"†¦the focus on this problem involves a Western glamorization of sexual pleasure that is inappropriate, especially when we judge other cultures with different norms.

Thailand: Analysis of the General Insurance Industry

Brochure More information from http://www. researchandmarkets. com/reports/606283/ Thailand Insurance Sector Description: Thailand is the 2nd largest economy in Southeast Asia, after Indonesia. It ranks midway in the wealth spread in South East Asia and is the 4th richest nation per capita, after Singapore, Brunei, and Malaysia. The Thai economy in 2008 is forecasted to grow at 5. 6% (in the forecasted range of 5. 0-6. 0%). This figure is an improvement on 4. 8% growth in the previous year according to Fiscal Policy Office (FPO), Ministry of Finance.In 2008 accelerated public sector spending led to recovery in domestic demand which is expected to be far more balanced economic expansion. Government policy would then be forced to stimulate the domestic economy. This happens when external demand is likely to be softened from possible global economic slowdown. External stability in 2008 will remain strong with current account surplus estimated to be 0. 5% of GDP (in the range of 0. 3-0. 8% of GDP). In contrast, internal stability in 2008 may have some risk with increasing headline inflation at 4. 5% (in a range of 4. 3-4. 8%).This is mainly due to rising energy and food prices in the world markets. According to ‘The Economist’, real GDP growth will slow down by 1. 15% p. a over the next 4 years (2008-12), as compared to 5. 3% p. a in past 3 years since 2007. This sluggishness of GDP can be attributed to various negative factors, such as political uncertainty, instability of foreign exchange rates, and continuous high petroleum prices in 2006. The Thai insurance industry, along with the wider Thai economy, has now however recovered from the depths of the Asian financial crisis and is experiencing noteworthy growth.The trend is expected to continue as public awareness of the need for insurance increases. Market Performance and Forecast Within a span of 7 years (2000 – 2007), Thai Insurance Sector has experienced a growth of 191% currently valuated at $9,434. 72 million. The Knowledge Centre predicts, the overall market size will increase by 72. 5% further and is expected to touch the highs of $13,012. 75 million by 2011. The life insurance market in Thailand between 2000 and 2007 increased at a CAGR of 16. 57%. The Knowledge Centre envisages that this trend would continue and the market will see CAGR of 5. 5% in 5 years and reach $8,306. 21 million in 2011. The non-life insurance market in Thailand between 2000 and 2007 increased at a CAGR of 10. 73%. The Knowledge Centre also forecasts that the growth will continue and the market will see CAGR of 8. 34% in the next 5 years with the premiums reaching $4,706 million by 2011. Competitive Landscape Some of the top foreign insurance companies in Thailand are ACE, AIG, Allianz, AXA, Generali, ING, Millea Holdings, Manulife, New York Life and Prudential (UK).The market is dominated by AIA, the local name of AIG that accounted for approx. 29% of all of gross premiums in 2007. Thai Life (TLI) is considered to be the second largest player overall with a market share of approx. 14%. The next largest group is considered to be a joint venture between non-life insurer Ayudhya, local conglomerate Charoen Pokphand and Allianz (AACP) with a market share of approx. 14%. Other major players in this market are Ocean Life, Finansa, local associates of AXA (Krungthai) and ING.Non-life insurance sector in Thailand is further sub-categorized under Fire, Marine & Transportation, Hull, Cargo, Automobile, Compulsory, Voluntary, Miscellaneous, Industrial All Risks, Public Liability, Engineering Insurance, Aviation Insurance, Personal Accident, Health Insurance, Crop Insurance and Other Insurance. Some of the top companies in this sector are Bangkok Insurance, Dhipaya Insurance, Phatra Insurance, New Hampshire Insurance, Ayudhya Insurance, Mitsui Sumitomo Insurance, MSIG Insurance, Sri Muang Insurance, Siam Commercial Samaggi, South East Insurance, Viriyah Insurance, Synmunkong I nsurance, Krungthai Panich etc.Driving factors – Balanced economic expansion and supporting role of the government – Recent reforms and government’s regulatory initiatives – Re-defined financial practices and strengthening of corporate governance Relaxation of restrictions on directors and senior executives of insurance companies Amendment of clauses governing the evaluation of assets & debts of a life insurance company Merger or consolidation of the large number of local insurers Middle income industrial developing nation Growing interest in Bancassurance Adoption of THBFix and Bibor Establishment of Insurance CommissionMajor trends, issues and opportunities – Mergers and acquisitions in Thailand's insurance industry are likely to drop off – Thailand's economy is slowing as the effects of high oil prices, rising interest rates and longrunning political uncertainty take their toll. – Political uncertainty and instability of foreign ex change rates – Bullish trend in fixed deposit rates – Government regulations laying a strong foundation for future growth – Increase in foreign ownership limits – Move towards a knowledge economy through skills development – Issues in Health Insurance Systems Topics covered in the report Thai economy, its performance, future outlook for 2008-09 – Government’s economic policies, macroeconomic factors, trends and analysis – Economic and Insurance environment in Thailand – Market performance and forecast for Thai Insurance Sector between 2000, 2007 and 2011 – Market performance and forecast for Thai Life Insurance Sector between 2000, 2007 & 2011 – Market performance and forecast for Thai Non-Life Insurance Sector between 2000, 2007 & 2011 – Recent reorganization of financial institutions and setting up of Insurance Commission – Corporate Finance Legislation and other major regulatory development s – Role of Bancassurance Specific regulations and norms by the Thai Government for insurance sector. – Sub-categorization of life and non-life insurance sector – Competitive landscape & market share of companies in life and non-life insurance sector – Company profiles of top players in life and non-life insurance sector Contents: 1. THAILAND 1. 1. THAI ECONOMY 1. 2. GOVERNMENT POLICIES 2. THAI INSURANCE SECTOR 2. 1. MARKET OVERVIEW 2. 2. MARKET PERFORMANCE & FORECAST 2. 2. 1. Thailand Insurance Market 2. 2. 1. 1. Thailand – Life Insurance Market 2. 2. 1. 2. Thailand – Non-Life Market 2. 3. DRIVING FACTORS 2. 3. 1.Recent Reforms 2. 3. 2. M&A or transfer of the business of an Insurance Company 2. 3. 3. Thai Corporate Finance Legislation 2. 3. 4. Role of Bancassurance 2. 3. 5. Recent Regulatory Developments 2. 3. 6. Insurance Commission replaced Department of Insurance 2. 4. TRENDS, ISSUES AND OPPORTUNITIES – AN ANALYSIS 2. 4. 1. Insura nce M&A likely to drop 2. 4. 2. Pending Legislations 2. 4. 3. Implications for Foreign Insurers 2. 4. 4. Skills development remains a key 2. 4. 5. Issues in Health Insurance Systems in Thailand 2. 5. GOVERNMENT REGULATIONS 2. 6. COMPETITIVE LANDSCAPE 2. 6. 1. Life Insurance 2. 6. 1. 1.Life Insurance Renewal Market 2. 6. 1. 2. Single Premium Market 2. 6. 2. Non-Life Insurance Market 2. 6. 2. 1. Fire Insurance Market 2. 6. 2. 2. Marine and Transportation Market 2. 6. 2. 3. Cargo & Hull Market 2. 6. 2. 4. Automobile Sector 2. 6. 2. 5. Miscellaneous Insurance 2. 6. 2. 6. Industrial All Risks Insurance 2. 6. 2. 7. Public Liability Insurance 2. 6. 2. 8. Engineering Insurance 2. 6. 2. 9. Aviation Insurance 2. 6. 2. 10. Health Insurance 2. 6. 2. 11. Personal Accident Insurance 2. 6. 2. 12. Other Insurance 2. 6. 3. Company Profiles 2. 6. 3. 1. American International Assurance company (AIA), Thailand 2. . 3. 2. ACE INA Overseas Insurance Company Limited 2. 6. 3. 3. Ayudhya Insurance Public Co mpany Limited 2. 6. 3. 4. Ayudhya Allianz C. P. Life Public Company Limited 2. 6. 3. 5. Bangkok Insurance Public Company Limited 2. 6. 3. 6. Bangkok Union Insurance 2. 6. 3. 7. Charan Insurance 2. 6. 3. 8. Deves Insurance 2. 6. 3. 9. ING Life Limited 2. 6. 3. 10. Indara Insurance 2. 6. 3. 11. Manulife Insurance (Thailand) Public Company Limited 2. 6. 3. 12. MSIG Insurance 2. 6. 3. 13. QBE Insurance (Thailand) Company Limited 2. 6. 3. 14. Sri Muang Insurance 2. 6. 3. 15. The Viriyah Insurance Co. , Ltd. List of TablesTable 1: Macroeconomic Trends: Population (mil. ) vs. Nominal GDP ($ bil. ) – 2002-2011f Table 2: Macroeconomic Trends: GDP per capital ($ bil. ) vs. Real GDP Growth (%) – 2003-2011f Table 3: Growth Trends: Inflation (2002-2008f) Table 4: Key Economic Indicators Forecast – 2007-2012f Table 5: Growth Trend Comparison: GDP Growth vs. Insurance Growth (%) – 2000-2011 Table 6: Thailand Insurance Market Value ($million): 2000-2007 Table 7: Thailand Insurance Market Value Forecast ($million): 2007-2011f Table 8 : Insurance Density: Premiums Per Capita in USD Table 9: Insurance Premium in % of GDP (2001-2011f)Table 10: Growth Trend of Life Insurance and Non-Life Insurance ($Million): 2000-2011f Table 11: Thailand Life Insurance Market Value ($million): 2000-2007 Table 12: Thailand Life Insurance Market Value Forecast ($million): 2007-2011f Table 13: Thailand Non-Life Insurance Market Value ($million): 2000-2007 Table 14: Thailand Non-Life Insurance Market Value Forecast ($million): 2007-2011f Table 15: Thailand Insurance Sector: Projections of Macroeconomic Drivers (2006-2010f) Table 16: Market Share of Top Players in Life Insurance Sector: Comparison between 2006 & 2007 (Million Baht) and their Growth (%)Table 17: Life Insurance Total Premium Growth Year on Year by Company 2006-2007 (%) Table 18: Life Insurance Market Growth by First Year Premium of Top Companies: Comparison between 2006 & 2007 (mn Baht) Table 19: Life Insuran ce Market Growth by First Year Premium of Top Companies: Comparison between 2006 & 2007 (%) Table 20: Life Insurance Premium Renewal (million Baht) and Growth (%) Year on Year for Top Companies (2006-2007)Table 21: Life Insurance Renewal Market Share of Top Companies in 2007 (mn Baht) Table 22: Life Insurance Single Premium Market Share of Top Companies in 2007 (mn Baht & % growth) Table 23: Loss Ratio of Non – Life Insurance Business (2007) Table 24: Marine and Transportation Companies: Markey Share by Direct Premium (Unit: 1,000 Baht) Table 25: Automobile Insurance Top companies by Direct Premium (2007) Table 26: – 2007 Table 27: 007 Table 28: 2007 Table 29: 2007 Table 30: Table 31: Table 32: Table 33: Top Miscellaneous Non-Life Insurance Companies: Market Share by Direct Premium (%) Top Industrial All Risk Non-Life Insurance Companies: Market Share by Direct Premium – Top Public Liability Non-Life Insurance Companies: Market Share by Direct Premium – T op Engineering Non-Life Insurance Companies: Market Share by Direct Premium (%) – Top Top Top TopAviation Non-Life Insurance Companies: Market Share by Direct Premium – 2007 Health Insurance Companies: Market Share by Direct Premium – 2007 Personal Accident Insurance Companies: Market Share by Direct Premium – 2007 Other Non-Life Insurance Companies: Market Share by Direct Premium – 2007 List of Charts Chart 1: Macroeconomic Trends: Population (mil. ) vs. Nominal GDP ($ bil. ) – 2002-2011f Chart 2: Macroeconomic Trends: GDP per capital ($ bil. ) vs.Real GDP Growth (%) – 2003-2011f Chart 3: Growth Trends: Inflation (2002-2008f) Chart 4: Key Economic Indicators Forecast (2007-2012f) Chart 5: Growth Trend Comparison: GDP Growth vs. Insurance Growth (%) – 2000-2011f Chart 6: Thailand Insurance Market Value ($billion): 2000-2007 Chart 7: Thailand Insurance Market Value Forecast ($million): 2007-2011f Chart 8: Insurance Density: Prem iums Per Capita in USD Chart 9: Insurance Premium in % of GDP (2001-2011f) Chart 10: Thailand Insurance Market: Segment Share 2007Chart 11: Growth Trend of Life Insurance and Non-Life Insurance ($Million): 2000-2011f Chart 12: Thailand Life Insurance Market Value ($million): 2000-2007 Chart 13: Thailand Life Insurance Market Value Forecast ($million): 2007-2011f Chart 14: Thailand Non-Life Insurance Market Value ($million): 2000-2007 Chart 15: Thailand Non-Life Insurance Market Value Forecast ($million): 2007-2011f Chart 16: Market Segmentation of Non-Life Insurance (%): 2007 Chart 17: Market Segmentation of Non-Life Companies by Ownership 2007 (%) Chart 18: Comparison of Direct Premiums of Non – Life Insurance Business (2007 & 2006) Chart 19: Direct Premium per Insurance Policy for 2007-2006 (Baht) Chart 20: Comparison of Sum Insured Per Premium of Non – Life Insurance Business Segments (2007 & 2006) Chart 21: Loss Ratio of Non – Life Insurance Business (2007) Chart 22: Market Share of Top Life Insurance Companies by Total Premium in 2007 (%) Chart 23: Life Insurance First Year Premium Market Segment in 2007 by Top Companies(%) Chart 24: Life Insurance Premium Renewal (million Baht) and Growth (%) Year on Year for Top Companies (2006-2007)Chart 25: Life Insurance Renewal Market Share of Top Companies in 2007 (%) Chart 26: Single Insurance Premium Company Segmentation 2007 Chart 27: Fire Insurance Companies – Market Share (%): 2007 Chart 28: Marine & Transport Insurance Segment Share (%): 2007 Chart 29: Cargo and Hull Market: Direct Premium Share (%) in 2006-2007 Chart 30: Marine and Transportation Companies: Markey Share by Direct Premium (Unit: 1,000 Baht) Chart 31: Market Share of Automobile Insurance Sub Sector 2007 Chart 32: Automobile Insurance Top Companies – Market Share by Direct Premium (%) – 2007 Chart 33: Market Share of Miscellaneous Non-Life Sector (%) – 2007 Chart 34: Top Miscellaneous Non-Life In surance Companies: Market Share by Direct Premium (%) – 2007 Chart 35: Top Industrial All Risk Non-Life Insurance Companies: Market Share by Direct Premium (%) – 2007 Chart 36: Top Public Liability Non-Life Insurance Companies: Market Share by Direct Premium (%) – 2007 Chart 37: Top Engineering Non-Life Insurance Companies: Market Share by Direct Premium (%) – 2007Chart 38: Top Aviation Non-Life Insurance Companies: Market Share by Direct Premium (%) – 2007 Chart 39: Top Health Insurance Companies: Market Share by Direct Premium (%) – 2007 Chart 40: Top Personal Accident Insurance Companies: Market Share by Direct Premium (%) – 2007 Chart 41: Top Other Non-Life Insurance Companies: Market Share by Direct Premium (%) – 2007 Authors: Jasvita Anand, Akash Rakyan & Nishith Srivastava Ordering: Order Online – http://www. researchandmarkets. com/reports/606283/ Order by Fax – using the form below Order by Post – print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland. Page 1 of 2 Fax Order FormTo place an order via fax simply print this form, fill in the information below and fax the completed form to 646-6071907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www. researchandmarkets. com/contact/ Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Thailand Insurance Sector Web Address: http://www. researchandmarkets. com/reports/606283/ Office Code: OC8DIRLTQSTRPX Product Formats Please select the product formats and quantity you require: Quantity Electronic Enterprisewide: EUROâ‚ ¬ 3,249. 00 Hard Copy: EUROâ‚ ¬ 1,649. 00 + Euro â‚ ¬50 Shipping/Handling Electronic Single User: EUROâ‚ ¬ 1,299. 00 Shipping/Handling is only charged once per order. 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The Automotive Industry and Green Awareness

After suffering massive market losses to foreign cars which were considered to be fuel efficient, American automotive industry has reawakened to the green awareness campaign advocated by consumers, which is represent the future of the industry.There has been increased call by the consumers for the American auto industry to develop cars which emits less green house gases to save the environment.The industry has responded by putting efforts on development of electric cars and hybrid plug-in in vehicles to adapt to the market needs and to sustain the growth of the economy.Green technology presents the future and the American automotive industry must grow along this line to compete effectively in the market.With a large segment of their market lost to foreign automakers, the American auto industry and the government in general responded by taking measures to enforce a green auto industry. For example California passed a law which required 2% all the cars sold in the state to have zero em ission which led to the development of the electric cars (Kilkenny, 2006). However, conspiracy between leading auto makers like Ford and the oil industry led to the mysteriously death of the car (Shnayerson, 2006).Realizing that the future of the auto industry is green, the industry has responded by investing in research and design which has seen the development of hybrid and plug-in hybrid cars, electric cars, lithium batteries which will support the future green auto industry, and various innovations in auto components. These inventions are likely to see the end of the use of gasoline powered engines which have been the leading environmental polluter. (Kaho, 2008)The future of the auto industry is green. In order to compete effectively with other auto makers in the world, and ensure the contribution to the industry to economic growth and sustainability American auto industry must continue with their efforts in the development of a green auto industry. (Globe, 2008)The auto industr y green awareness is an important topic of concern to all Americans and the rest of the world. Our country is still the leading emitter of green house gases to the atmosphere and the auto industry has been one of the leading contributors to this emission.Reference:Globe, (2008): Future auto motive industry. Globe Foundation, March 2008Kaho, T. (2008):Â   2008 Washington Auto Show: Technology and green future. GREENCAR.comKilkenny, N. (2006): Who killed Electric Car? Accessed from http://www.reformation.org/who-killed-electric-car.pdf on 4th August 2008Shnayerson, M. (2006): The Inside Story of GM's Revolutionary Electric Vehicle. Random House publishers